How Chicken Poetry Is Helping KFC Recover From China Scandal

Chicken-themed poetry 

March 13, 2013

After Food Safety Crisis, Sales Are Improving Despite Delayed Response. Following the launch of "Operation Thunder" and a chicken-themed poetry contest, fast feeder KFC appears to be recovering from a food safety crisis in its most important market.

Meanwhile, KFC kicked off a poetry contest on social media. The company asked fans to pen poems that include the phrase, "The chickens are innocent," laying the blame on illicit drug use at the farms. Best poem wins an iPad mini. 

KFC's chicken poetry contest: I am innocent.

Resource: http://adage.com/article/global-news/chicken-poetry-helping-kfc-recover-china-scandal/240319/