KFC cuts suppliers after China chicken scare
Feb 26, 2013
KFC China, a division of Yum Brands Inc, announced new quality-assurance measures on Monday in a bid to restore brand confidence.
The moves include eliminating more than 1,000 unqualified chicken houses; improving control on poultry suppliers; and implementing timely reporting and communicating with the public, the company said.
KFC will stop using chicken farms that have potential risk, improve the screening process of suppliers and step up self-inspections to address food safety concerns, the company said in a statement late Monday.
“It will always be our top priority to provide customers with the safest chicken with the best quality,” Yum China’s chairman and chief executive, Sam Su, said in the statement.
“We have seen some safety problems from the incident… and we aim to address the issue within the shortest time.”
KFC also pledged to enhance communication with the government and the public, after the Chinese arm of Yum admitted last month that it failed to inform authorities about tests showing high levels of antibiotics in chicken.
The moves include eliminating more than 1,000 unqualified chicken houses; improving control on poultry suppliers; and implementing timely reporting and communicating with the public, the company said.
KFC will stop using chicken farms that have potential risk, improve the screening process of suppliers and step up self-inspections to address food safety concerns, the company said in a statement late Monday.
“It will always be our top priority to provide customers with the safest chicken with the best quality,” Yum China’s chairman and chief executive, Sam Su, said in the statement.
“We have seen some safety problems from the incident… and we aim to address the issue within the shortest time.”
KFC also pledged to enhance communication with the government and the public, after the Chinese arm of Yum admitted last month that it failed to inform authorities about tests showing high levels of antibiotics in chicken.
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