KFC China Shuguang Fund
On 2013 March 16, the Tenth Anniversary of KFC China First Light Fund & the Press Conference of the launch of the homepage of the First Light Fund was held in Beijing. Tu Meng, CYDF Secretary-General, Han Jilin, KFC China Division GM, Yum Brands Inc. and Alvin Chiang, Chief Marketing Officer of RenRen Inc. pressed the start button together, signifying the homepage of KFC China First Light Fund is officially on the renren.com.(Chinese popular social networking)
The Fund was a result of cooperation between CYDF and KFC of the Yum Brands. It is an earmarked fund to render long-term support to impoverished outstanding college students. In the last decade, the Foundation created a funding model integrating student aid, restaurant internship and social service, which created a complete cycle of he helped, self-helpers and helpers. This model not only solved the financial issue of impoverished students, but also helped them to grow, build confidence in themselves,and give back to the society. In the last decade, the fund provided over 80 million yuan in grants and its beneficiaries exceeded 15,000 from 54 universities in 28 cities.
This campring is one of the sigenificant point for helping KFC repair reputation from the toxic chicken feed scandal.
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