KFC China announces measures to regain trust
February 26, 2013
KFC China, a
division of Yum Brands Inc, announced new quality-assurance measures on Monday
in a bid to restore brand confidence.
The moves include
eliminating more than 1,000 unqualified chicken houses; improving control on
poultry suppliers; and implementing timely reporting and communicating with the
public, the company said.
Last year,
Shanghai's food regulators said that tests conducted by a third-party agency
found that eight batches of chicken supplied to KFC by Liuhe Group Co had
excessive levels of antibiotics. The fast-food chain said it stopped all
supplies from Liuhe in 2012.
"Some of
these smaller and not-as-well-managed chicken-house operators may resort to
improper use of antibiotics or other drugs, especially if illness (in chickens)
occurs," said Sam Su, chairman and CEO of Yum China.
Su denied reports
that hormones were used in its chicken farms, and emphasized that the Liuhe
antibiotics scandal was an isolated incident.
Guo Geping,
president of the China Chain Store and Franchise Association, said Yum still
has its work cut out.
"Although
many foreign enterprises, including Yum, have made much greater efforts in
quality assurance here in China than in their home countries, food safety is
still their biggest task," he said.
As a result of the
antibiotics case, KFC sales in China, its largest overseas market, have been
adversely affected.
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