Survey on internet about this event

Survey on internet about this event

This event caused wildly discussions of the Netizen online. Three leading social networking which are Sina Weibo, Tecent and MSN did a survey on users’ attitude about KFC food safety. Although this survey only for some Netizen, if there was any truth in the investigation result, the future road of KFC in china will tough. According to survey on the Sina, the most of people (75.9 %) thought they will not buy KFC food in the future and 84.4 % prople thought the food of KFC were not safe.

	Tencent	Sina	MSN
Number of responses	124,831	130,943	6,043
Will not buy KFC food in the future	69.7 %	75.9 %	92.6 %
Will not buy KFC food in the future	12.0 %	16.9 %	7.4 %
KFC food is not safe	N/A	84.4 %	85.2 %
KFC food is safe	N/A	3.7 %	4.0%
Responses Bias	Everyone	Middle class	Professionals

Resource: LI, J. (2012)

LI, J. (2012) Too-Fast Food: Behind the Scene of YUM! Brand China Slump, 

Resouece: http://www.forbes.com/sites/junhli/2012/12/06/too-fast-food-behind-the-scene-of-yum-brand-china-slum/