KFC revamps its reputation in China
February 25,2013
Wooing the Chinese. KFC has launched a campaign to rebuild its brand in China following a scandal over banned drugs being used to fatten chickens in its supply chain.
The company has promised a zero tolerance approach to food safety abuses. The largest fast-food chain in China has seen a 37 per cent slump in sales since the scandal hit.
没有评论:
发表评论