In order to regain customer's trust, Sam Su, chairman and chief executive of Yum's China operations and some Chinese KFC employees shot the advertisement to promise all the customers " Trust in every bite." and these advertisement are put on many Chinese famous website, and television.
CEO Jingshi Su promise KFC owe responsibility to everyone
Resource:
http://v.ku6.com/show/T3WPSPlmh58e9-kWetHRyg...html
Poultry testing employee promise excellent variety of Leghorn chickens, therefore, KFC's chicken is natural which grow up within 45 days.
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