CCTV report says KFC chickens are being fattened with illegal drugs
Birds also made to eat non-stop so they grow faster and fed 18 types of antibiotics
December 31, 2012
“Next time I get sick,
I’m going to KFC. Get my antibiotic fix from their chicken – save me a
trip to the hospital!”This joke has been circulating on China’s Weibo blogging
network recently since CCTV – the
leading national broadcaster – criticized its chain for overdosing its chickens
with toxic chemicals.
After publishing the story “Too Fast
Food: Behind the Scene of YUM! Brand China Slump,” on 12/6/12,
further research has been conducted to verify concerns raised in that article.
It seems that the chicken safety issue is merely the tip of the iceberg
that is KFC China’s slump. Economic slow down, rising competition in fast food,
an unusually harsh winter, and most importantly, a change in consumer behavior,
collectively are causing a sharp decline in same store sales growth for KFC in
China. Based on fact-finding, it is clear now that
KFC China’s organic growth has unfortunately come to an end. By shifting its China strategy from saturated
coastal cities to much less populated inner provinces with significantly lower
average disposable income levels, KFC China is signaling that its prime period
is over.
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