2013年12月28日星期六

CCTV report says KFC chickens are being fattened with illegal drugs

Birds also made to eat non-stop so they grow faster and fed 18 types of antibiotics

December 31, 2012

Next time I get sick, I’m going to KFC.  Get my antibiotic fix from their chicken – save me a trip to the hospital!”This joke has been circulating on China’s Weibo blogging network recently since CCTV – the leading national broadcaster – criticized its chain for overdosing its chickens with toxic chemicals.

After publishing the story “Too Fast Food: Behind the Scene of YUM! Brand China Slump,” on 12/6/12, further research has been conducted to verify concerns raised in that article.  It seems that the chicken safety issue is merely the tip of the iceberg that is KFC China’s slump. Economic slow down, rising competition in fast food, an unusually harsh winter, and most importantly, a change in consumer behavior, collectively are causing a sharp decline in same store sales growth for KFC in China. Based on fact-finding, it is clear now that KFC China’s organic growth has unfortunately come to an end.  By shifting its China strategy from saturated coastal cities to much less populated inner provinces with significantly lower average disposable income levels, KFC China is signaling that its prime period is over.



没有评论:

发表评论