KFC's Awful Year in China Is Finally Coming to an End

KFC's Awful Year in China Is Finally Coming to an End

Nov 17, 2013

Yum! Brands has been reeling from negative publicity that hit its KFC brand in China starting last December. 

KFC's Chinese locations have been in a free fall ever since and management has repeatedly overestimated the brand's performance over the past eleven months. However, KFC's October same-store sales growth figure is a major improvement on recent performance and may be a signal that the long-awaited turnaround has finally arrived.

This positive trend can not without the KFC's good public relations, KFC take active to survey the problem, apologize timely, and take action to develop effective PR campaign, communication with stakeholder and so on. 

            Resource: http://www.fool.com/investing/general/2013/11/17/kfcs-awful-year-in-china-is-finally-coming-to-an-e.aspx